It’s more than a place
It’s more than a country
It’s a state
Of mind
The heartland of coffee
With rich, strong, dark brown liquid pumping through its veins
Fueling proud, feisty Latino passion and flair
An over-the-counter culture of coffee lovers
Where the enticing aroma hangs forever in the air
Luring you to the Pais Do Café
El Pais Del Cafe
La Pays Du Café
The Coffee Nation
This is Brazilian Espresso
Embrace the nation as it welcomes you
And make yourself at home.

The tradition of Brazilian Coffee Shops was developed around the concept of serving fine roasted coffees in traditional style Italian coffee bars. The most memorable Brazilian Coffee Shop was located in Loveday Street in downtown Johannesburg, where many of the current generation of coffee drinkers, accompanied their parents or grand parents, to have their first experience of Italian style coffee. It was an instant love affair.

In an era, which has experienced highly competitive growth in the coffee shop segment of the market, Brazilian has maintained its position as a coffee shop/bar as opposed to the taking the shotgun approach of being all things to all people.

By virtue of the above, Brazilian has created a niche coffee specialist destination opportunity.

Philosophy:

Our image and reputation is reliant upon continued customer satisfaction through consistently outstanding product quality and exceptional service. To achieve and maintain the status of leader in our field, we are committed to the highest moral principals and ethical business practises.

Our belief is in encouraging exceptional performance and in rewarding such performance with opportunities to grow and develop within the business. Team members who demonstrate genuine commitment and ability to fulfil the company’s objectives can expect due recognition and to advance professionally within the organisation.

Our mission is to establish an ever-expanding regular customer base through serving a superior quality coffee in the most professional and courteous manner and to establish Brazilian as offering the finest quality available anywhere.

Our primary aim is to ensure complete customer satisfaction at all times and to regard each and every customer as the most important person in our business.